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"With small steps, big changes can occur. In this book, Laura shows you how to step by step cultivate and articulate not only a successful personal brand but an authentic and powerful one."

–Shawn Achor

NYTimes best-selling author of Big Potential and The Happiness Advantage

“Engaging and informative this book is a treasure trove of golden nuggets."

–Jim Loehr

World renowned performance psychologist and bestselling author

"Laura Bull has achieved something remarkable. As the youngest executive to ever work for Sony Music Nashville, she discovered early on what it really takes to establish an artist as a brand. Now she takes her knowledge to teach others how to build their own powerful and authentic brand."

–Thomas R. Baldrica

Former Vice President of Marketing, Sony Music Nashville

"In today’s DIY music environment, artists must not only create great music, they must also develop an authentic brand identity that resonates with fans. INDIVIDUAL to EMPIRE provides insights and strategies for building a successful career in music, literature or any field where communicating and influencing are key. A must-read!"

–Denise Shackelford

Attorney, The Primary Firm, Assistant Professor, Recording Industry, Middle Tennessee State University

Laura Bull is an inspiring and empowering brand strategist who is dedicated to marrying classic branding methods with human psychology to help entrepreneurs develop authentic and sustainable brand identities. Have you been wondering why you aren't connecting with your audience? Do you need help clarifying the intersection where your product, image, and narrative meet? Let us give you clarity and confidence by helping you establish a unique brand identity.