Laura Bull is an inspiring bestselling author and brand strategist who specializes in transforming people into competitive and sustainable business brands. Working for decades with global superstars, she combines classic branding methods with human psychology to help entrepreneurs develop authentic brand identities that connect with audiences. Have you been wondering why your marketing strategy hasn't been successful? Do you need help clarifying the intersection where your product, image, and narrative meet? Let Laura and her creative team give you clarity and confidence by working with you to establish your unique brand identity.

"With small steps, big changes can occur. In this book, Laura shows you how to step by step cultivate and articulate not only a successful personal brand but an authentic and powerful one."

–Shawn Achor

NYTimes best-selling author of Big Potential and The Happiness Advantage

“Engaging and informative this book is a treasure trove of golden nuggets."

–Jim Loehr

World renowned performance psychologist and bestselling author

"Laura Bull has achieved something remarkable. As the youngest executive to

ever work for Sony Music Nashville, she discovered early on what it really takes

to establish an artist as a brand. Now she takes her knowledge to teach others how

to build their own powerful and authentic brand."

–Thomas R. Baldrica

Former Vice President of Marketing, Sony Music Nashville

"In today’s DIY music environment, artists must not only create great music, they must also develop an authentic brand identity that resonates with fans. INDIVIDUAL to EMPIRE provides insights and strategies for building a successful career in music, literature or any field where communicating and influencing are key. A must-read!"

–Denise Shackelford

Attorney, The Primary Firm, Assistant Professor, Recording Industry, Middle Tennessee State University