Reviews are coming in!
While other titles may tackle the idea of branding, Bull livens it up with vivid examples, psychological insights, and quick-witted prose. Bull contextualizes the concept of a "brand" in a manner that is insightful and surprising.
- The BookLife Prize
"With small steps, big changes can occur. In this book, Laura shows you how to step by step cultivate and articulate not only a successful personal brand but an authentic and powerful one."
–Shawn Achor
NYTimes best-selling author of Big Potential and The Happiness Advantage
"Laura Bull has achieved something remarkable. As the youngest executive to ever work for Sony Music Nashville, she discovered early on what it really takes to establish an artist as a brand. Now she takes her knowledge to teach others how to build their own powerful and authentic brand."
–Thomas R. Baldrica
Former Vice President of Marketing, Sony Music Nashville
“Engaging and informative this book is a treasure trove of golden nuggets."
–Jim Loehr
World renowned performance psychologist and bestselling author
"In today’s DIY music environment, artists must not only create great music, they must also develop an authentic brand identity that resonates with fans. INDIVIDUAL to EMPIRE provides insights and strategies for building a successful career in music, literature or any field where communicating and influencing are key. A must-read!"
–Denise Shackelford
Attorney, The Primary Firm, Assistant Professor, Recording Industry, Middle Tennessee State University