3 steps to brand identity
Together we will dive into your current brand and embark on exercises of introspection to determine what you and your public brand is saying now. What images are being used and what are they projecting about the brand? What is the narrative surrounding your brand and how are consumers currently relating to, and interacting with, that story? Ultimately, we discover what your brand SHOULD be saying.
We plunge into competitive research, target audience demographics, and establish the essential brand pillars that will be long-lasting, competitive, and authentic. What do you want to say for the next 20 years? We will build out a brand statement that will provide focus on your brand pillars, passion, and purpose so that you may concentrate on presenting that brand consistently through your marketing strategy.
Now that we know what you should be projecting with your brand, it is time to level up the current brand by updating the three major elements of the brand: product, image, and narrative. Using the brand statement, the final result will showcase a cohesive brand that will instantly connect with your target audience and make them act.
Don't let the branding process steer you off course from where your business could go! Whatever phase you are in, building, clarifying, or rebranding, let us help you identify issues, gain confidence, and build a brand that can grow and evolve for years to come.