Build Your Brand
REDEFINE THE TERM "INFLUENCER"
THE TERM, AS IT IS USED NOW IN MODERN MARKETING CIRCLES, IS TOO NARROW OF A SCOPE. IN REALITY, WE MUST REDEFINE THE TERM TO BE ABLE TO ACCURATELY QUANTIFY THE VALIDITY OF YOUR BUSINESS BOTH ONLINE AND OFFLINE.
LEARN THE POSITIVE PSYCHOLOGY TOOLS NEEDED TO SUSTAIN YOUR BRAND FOR YEARS TO COME
THE 5 P'S OF A SUCCESSFUL INFLUENCER WILL NOT ONLY TEACH YOU HOW TO THRIVE AS AN ENTREPRENEUR, BUT WILL ALSO SHOW YOU WHICH TRAITS YOU SHOULD INFUSE INTO THE BRAND ITSELF IN ORDER TO CREATE AUTHENTICITY.
UNCOVER THE POWER OF YOUR NARRATIVE
UNDERSTAND THE ROOT OF NARRATIVES, HOW THEY AFFECT YOUR BRAND, THE DANCE BETWEEN YOUR PRIVATE AND PUBLIC NARRATIVES, AND HOW DIFFERENT TYPES OF BAD NARRATIVES COULD BE DEVELOPED OVER TIME, ALL IN ORDER TO PROTECT YOUR INVESTMENT.
STEP BY STEP EXERCISES TO DISCOVER YOUR PERSONALIZED BRAND MATRIX
EACH CHAPTER INCLUDES EXERCISES AND ACTION STEPS TO MOVE YOUR BRAND FORWARD IN AN AUTHENTIC AND COMPETITIVE WAY. FROM PINPOINTING YOUR TARGET AUDIENCE, TO IDENTIFYING THE UNIQUE TRAITS THAT STAND OUT FROM THE COMPETITION, THE BRAND MATRIX VENN DIAGRAM WILL PROVIDE THE FOCUS YOU NEED TO CREATE A CLEAR BRAND STATEMENT.
Bought this gift for an entrepreneur friend of mine who also specializes in branding. She absolutely loves it and said it's incredibly insightful.
Reading this was like talking to a knowledgeable friend looking to help you grow and avoid pitfalls along the way. I appreciated her candor. Easy read. Great insight.
This is a wonderful book with a lot of great tips! Well worth the money!