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A Mission to Make a Statement

All the Greats have one.


To bring inspiration and innovation to every athlete in the world.


To give people the power to share and make the world more open and connected.


To organize the world’s information and make it universally accessible and useful.


Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.


We save people money so they can live better.


Some are simple. Some are specific. But all these mission statements tell the world why these companies exist and what they offer to their consumer. In fact, without telling you which companies these statements belong to, I’m guessing you could figure it out.


Nike, Facebook, Google, Starbucks (come on, that one was super easy), and Walmart are all major corporations who utilize their mission statements to remind their employees and their consumers who they are and what they stand for. Doing so provides direction and focus, and thus long-term stability and growth.


So why don’t influencers do the same?