Ever wonder what makes a person sellable like Oprah, Ellen, or Beyoncé? From Individual to Empire offers readers a clear pathway to develop an engaging, competitive, and authentic brand identity. Whether you are an artist, blogger, performer, politician, author, or thought leader, this book will change the way you think about your “brand.” Laura Bull marries positive psychology principles with traditional branding strategies and reveals her revolutionary Brand Matrix to soar the reader past personal branding and into a world of influencer branding. Through engaging exercises and entertaining examples from pop culture and politics, she illustrates her points in a way that’s enjoyable, professional, and easy to understand. It is an intelligent, breezy read with additional tools and resources available to offer real world support.
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